Printed books revive

The Head of our company Valdis Jirgens tells about books, reading habits, circulations, Latvian original literature and modern technologies in the interview to the journalist of the newspaper “Diena” Magda Riekstiņa.

A fragment of the interview:

Recently the data on the circulation of the Latvian original literature were published. They revealed that hundreds not thousands of books are printed. How would you comment?

Thousand copies in today’s Latvia is a big circulation. For our company “Drukātava”, the average printed circulation is around 300 copies. As to the statistics showing the circulation of the published books, it should be noted that it might not include the so called additional printing.

So the data show smaller number of copies than it is actually published?

Yes, moreover, the statistics do not include the titles of all the published books. Nowadays, people in Europe and also in Latvia print books for themselves, friends and business partners. These books are printed, for example in the circulation of 50 copies and are not sold or put in libraries and are not included in the statistics. The time has passed when the statistics on the circulation of books were accurate, however, the statistics, of course, show the tendency. It is true that the circulation of books does not increase in Latvia, but decrease.

How would you explain the decrease? Maybe it is because it is possible to read books electronically?

I think that this decrease in circulation is not related to e-environment. The popularity of e-books decreases in the world. E-books are becoming the product of niche suitable to take with you to business and leisure trips when you wait for your flight or in train. E-books are suitable for trips but I don’t think people will sit at home with a cup of tea and read an e-book instead of printed book. Maybe a fan of modern technologies would read e-books at home. The global statistics show that printed books have become topical again, as many people have tried reading e-books but have come to conclusion that they want to read printed books.